Behind the scenes at the 19th FIL: Non-partner media, an overlooked but essential source of support

The 19th edition of the Foire Internationale de Lomé (FIL), a not-to-be-missed event for economic players in West Africa, has opened its doors this Friday, November 22, 2024, under the theme: "Standards and quality of products and services, tools for competitiveness and access to connected markets".

While the spotlight is largely on the exhibitors and organizers, a key element in the success of this event deserves particular attention: the contribution of non-partner media or the organizers have solicited them to give them accreditation to boost the success of the 19th FIL.

A strategic role behind the scenes

The media play a vital role in the coverage and dissemination of fair activities. Through their expertise and networks, these information professionals provide complementary visibility that often transcends borders.

The reports, interviews and features broadcast by these media enrich the outlook, give a voice to less publicized exhibitors and attract a wider audience.

Between challenges and recognition
Unlike official media partners, who benefit from financial and logistical support, non-partner media often face challenges.

Yet their commitment demonstrates a genuine passion for their craft and a desire to contribute to the success of the show.

In order to maximize the impact of the 19th Foire Internationale de Lomé while supporting the media ecosystem, several measures need to be taken to create an inclusive framework by setting up a fund to support accredited media.

The Foire Internationale de Lomé is a key driver of the Togolese economy, and the role of the media - whether partners or not - is central to its success. By strengthening their support, organizers could not only maximize the event's reach, but also consolidate the national and international media ecosystem.

Non-partner media are not competitors, but strategic allies. Their expertise and dedication deserve to be recognized and encouraged, so that the fair becomes an example of collaboration and inclusion. We'll come back to this...

The defender